Nike's Better For It campaign reminds us that the impossible is possible

It's not often I love an advertising campaign deliberately aimed at women, but Nike absolutely nailed it with their Better For It campaign.

The most powerful spot details the inner thoughts of, let's be honest, all females, detailing all-too-familiar scenarios as they try yoga for the first time, run a marathon and end up in a group exercise class full of models. It's a subtle way to support women as they pursue their athletic journeys - but it's a message that cuts through and is sure to provide much needed motivation to females the world over.