You've gotta hand it to Coca-Cola - they've got balls. Their latest piece of content doesn't shy away from the obesity/sugar content elephant in the room and addresses the issue head on.
The premise of this video is simple: have people pay for their can of Coke in calories rather than cash. The video shows a range of people on a giant stationary bike, earning their can of Coke (which takes each person, on average, 23 minutes).
While knocking back a can of Coke isn't something I'd personally recommend, this video is a bold move from the company and offers a few friendly reminders - like the fact obesity is caused by a range of sources and shouldn't solely be blamed on soda.
They're definitely right on one front, though - movement is happiness.