Can you believe people still smoke?
This is probably a slight throwback to my thoughts on alcohol, and how I don't fully understand the strength of an addiction, but for the life of me I can't comprehend why people continue to smoke.
Even ignoring the long term and terminal effects - if you smoke you have a 50% chance of dying from a smoking-related illness - it's a disgusting and sickening habit to actively allow into your life. It's easily my #1 pet peeve when it comes to other humans.
Which is why I was so thrilled to see Queensland Health launch their 'Your Future Is Not Pretty' campaign. With thousands of people taking up smoking every year, despite the highly publicised consequences - cancer, loss of eyesight, death - the aim of the campaign is to demonstrate the external impact smoking has on your body.
If people don't care about their internal health, they might care about their external appearance, right?
Rachael Finch, model and healthy living advocate, loaned her face to the campaign (which you can see above). The photo on the left shows Finch now, the photo on the right is how she'd look if she was a smoker.
The difference is astounding and a little frightening.
“Even though I’ve never taken up smoking, I have been aware of the damage it does to the body, and now I know exactly what it does to the face,” Finch said at a media launch for the campaign last week.
“But that’s why this campaign is exciting," she explained. "It promotes such a positive change. It’s helping people to understand in a new way, that leading a healthy lifestyle is of the upmost importance."
In addition to publishing these interactive pages on the benefits of quitting and how smoking is damaging your body, Queensland Health also produced advertisements depicting the impact quitting smoking will have over a 12 month period (below).
The campaign has already made a strong impact, being shared by renowned health and wellness expert, Jillian Michaels.