This is a little different to what I usually post, but it's a bit of inspiration from the sporting world so I thought it was worth a mention.
My beloved Bombers are taking the lead in the Australian sporting landscape with their latest campaign, #EFCRespect. The PSA is a response to last week's game which saw a fan racially vilify Adam Goodes and fans en masse boo an umpire who had been knocked out during play.
In a 45 second video, the club's most respected and high profile players - including Jobe Watson, Brendon Goddard and Patrick Ryder - urge fans to respect the opposition, the umpires and each other.
Aiming to promote tolerance and inclusion, the video highlights race, religion, gender and sexuality as topics that are all out of bounds, making the Bombers the first club in the league to take such a stance.
Here's hoping the other clubs follow suit.