Fitness First just upped their game

While Fitness First in Australia are undergoing a nationwide rebrand, their UK counterparts just upped their game. Combining my two loves - digital content and the gym - they've produced some truly first class viral marketing. 

They sent freerunner, stuntman and gymnast Damien Walters (you might know him from the Human Loop the Loop he ran for Pepsi Max earlier this year) into one of their London clubs to pull some truly crazy stunts using everyday gym equipment.

While I'm not expecting you to bench press a human doing a handstand on your bar, this is some nice inspiration to jump a little higher or run a little faster.